A website background can make or break the look and feel of your online presence. It’s essential to take some time to consider what you want your background image to communicate and how it will enhance your brand’s overall message.
“When it comes to marketing, presentation is everything. It’s not just about making your product look appealing—it’s about making your brand seem professional and trustworthy,” says digital marketing expert David Jackson from Working From Home.
The background isn’t just about aesthetics and design—it’s about creating a consistent and impactful brand identity. So here are some tips for creating ideal website backgrounds so that you can make sure yours is on point every time:
1. Always Use High-Quality Images
Images are one of the most powerful ways to convey a message, but they can also be a massive distraction if they aren’t relevant to your brand or are not high-quality.
If you plan on using an image for your website background, ensure that you only use photos you’ve taken yourself or that you have permission to use. And make sure they’re always at the highest possible resolution—you want them to look good on the smallest screen and the largest one!
2. Pay Attention to Contrasts
In web design, contrast is essential. The more stark the difference between colours, the easier it will be for visitors to see what’s going on on your site.
Contrast is the difference between two elements in your design. It can be the colour, but it can also be the size or shape of an image or text block.
With the proper incorporation of contrast, the your website will look better. And it’s not just about making things look good: distinction affects how users read your content and navigate your site.
3. Keep Your Background Image Simple
The background image for your website is the first thing users see, so it should represent what you do well.
A cluttered background will draw attention away from the content and make it hard for people to find what they need on your site. When choosing an image, look for something visually appealing but straightforward.
You want to avoid too busy patterns or pictures with too much colour variation—these distract from the content and make it harder for people to read.
4. Explore Colour Palletes that Fit Your Brand
There are many different colour schemes—you don’t have to stick with just one! You can choose a few different colours and experiment by pairing them with various content types.
Are you writing about health? Then try green backgrounds, a colour associated with growth and rejuvenation. Make sure the overall colour theme in whole is cohesive and goes well together for a professional-looking website.
5. Pair Your Content With Appropriate Backgrounds
If you’re using an image as a background for your website, ensure it’s related to the rest of the site’s content.
For example, if your site is about cats and dogs, then perhaps you’d want to use a warm and fuzzy background that captures the wholesome energy of pets. You can also use solid colours or gradients as backgrounds for your website, but make sure to incorporate little details that make your brand unique.
Grow Your Business With A Well-Designed Website
You can create a background that reflects your brand’s identity with research and creativity. And when done correctly, it will give users a memorable and pleasant experience, leading to positive results with your site.
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Contact us for more information on how we can help you today!