You can use a website to inform visitors about your brand and also to help them remember the value of your products or services. In most cases, online brands usually settle for web designs that are attractive and forget to consider the key factors that can lead to increased website performance.
Below are common mistakes that web development companies make.
1. Publish A Lot Of Information
It is a common thing to find some websites with less space and a lot of information. Website owners do not want to leave any detail behind when marketing their brand. Therefore, they make sure that all details are included on the website, even if the space left is not enough. Many website owners do this to show visitors what their brands are capable of when it comes to conducting business.
But, the truth is that it only takes a second for visitors to conclude about a website, and if they do not find what they need within that period, then they move to the next brand.
Furthermore, it has been proved that the most convenient way of providing information on any website is by using scannable text, bullets, heading, and a single idea in a single paragraph. This is after a research was done by Nielsen Group and concluded that 79% of test users scanned websites while 16% of test users read each text.
2. Publish Less Information
Even though minimal design is considered as the latest trend, it does not imply that websites should be unclear and confusing.
What is essential is publishing appropriate Information on each page, and you will succeed in your web design project. The main aim of doing this is to make sure that visitors acquire relevant Information about what they are looking for once they land on a certain page.
Sally Austin from Austin Therapies tells us that “ if a visitor lands on a product page, you need to make sure that it has additional information about that particular product. Moreover, make sure that you use additional features that visitors can use to navigate to other pages where they can still gather more information about the product.”
3. Poor Responsive Design
The SEO Experts at Search It local tells us that “In today’s digital world, more than 40% of web search is done using mobile devices such as smartphones and tablets. Therefore, you need to make sure that your web content can be accessed using such devices.”
Furthermore, according to Google, a website should take less than 3 seconds to load or risk losing visitors. That is because if the site is slower, then the bouncing rate is high.
Because of this reason, web development companies are required to focus more on issues that cause slow responsiveness.
4. Poor Typography
For Virginia Mealing, a remedial massage therapist, she says that “as a website owner, you should also avoid the use of fonts that are unclear and messy so that it can be easy to maintain the cognitive fluency. People’s reading habits have changed, and the use of symbols, hand-drawn scripts, and cursive fonts can only create more confusion.”
Other aspects of typography that you need to emphasize on are leading, kerning, and tracking. Tracking refers to the space between two phrases or words, while kerning applies to the space left between two characters. Lastly is leading, which refers to the space left in between the lines.
When working on web design, you need to make sure that you check on all these elements of typography so that it can be easy for visitors to understand the information found on each page.
5. Usability Mistakes
When users visit your website, they shouldn’t have to ask themselves where to find something on the site. It should be easily accessible across all platforms, whether that’s on a computer, tablet or phone.
Now more than ever, people’s attention spans are so short. Your website needs to be incredibly user-friendly, otherwise it will stick in your customers minds and they’re likely to not use your service again unless they are truly loyal customers.