The effect of colors in marketing and advertising are well-known. Marketing utilizing color psychology can be advantageous to businesses. The fact that some companies have heavily invested in this type of research and many others have followed in its use shows they have enough belief in the concepts of color psychology to implement them in their advertising.
Color is consistently used in an attempt to make people hungry, associate a positive or negative tone, encourage trust, increase feelings of calmness or energy, and countless other ways.
Most marketing and advertising executives will likely agree that there are benefits to understanding and utilizing the psychological effects of colors. Now let’s take a look at some of the more common traits of color psychology by some common colors.
Keep in mind that different cultures may view colors differently, and the following are common psychological effects of the Western Hemisphere. In addition, remember that certain shades or tones may result in very different meanings. The context around the color, and even surrounding colors, can change the ultimate effect, therefore, combinations of colors can have a totally different result.
Think of this as more of a beginning guide to color psychology.
Color Psychology: The Color White
purity
innocence
cleanliness
sense of space
neutrality
mourning (in some cultures/societies)
Color Psychology: The Color Black
authority
power
strength
evil
intelligence
thinning / slimming
death or mourning
Color Psychology: The Color Gray
neutral
timeless
practical
Color Psychology: The Color Red
love
romance
gentle
warmth
comfort
energy
excitement
intensity
life
blood
Color Psychology: The Color Orange
happy
energetic
excitement
enthusiasm
warmth
wealth prosperity
sophistication
change
stimulation
Color Psychology: The Color Yellow
happiness
laughter
cheery
warmth
optimism
hunger
intensity
frustration
anger
attention-getting
Color Psychology: The Color Green
natural
cool
growth
money
health
envy
tranquility
harmony
calmness
fertility
Color Psychology: The Color Blue
calmness
serenity
cold
uncaring
wisdom
loyalty
truth
focused
un-appetizing
Color Psychology: The Color Purple
royalty
wealth
sophistication
wisdom
exotic
spiritual
prosperity
respect
mystery
Color Psychology: The Color Brown
reliability
stability
friendship
sadness
warmth
comfort
security
natural
organic
mourning (in some cultures/societies)
Color Psychology: The Color Pink
romance
love
gentle
calming
agitation
Read more information on the psychology of color to keep in mind for not only website design but business logos and images.
Web Design Just For You – Website Design with Marketing Goals – Serving Nationwide Cities
Mailing Address: 3430 Tully Rd, #20-429 Modesto, CA 95350
Hours: Mon-Sat 9am-5pm
Our Commitment
We strive to deliver a level of service that exceeds the expectations of our customers.
If you have any questions about our products or services, please do not hesitate to contact us. We are friendly and knowledgeable and look forward to assisting you.
WE ACCEPT:
"The excellent customer service our clients receive is what sets us apart from our competitors. You will not be able to find better products and services at our prices."
Eileen Forte, Owner and Web Designer Web Design Just For You
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site, you agree to our terms and conditions and privacy policy.
