MAKING DECISIONS
Make a clear plan
before you build.
A successful website project starts with shared expectations about goals, content, features, responsibilities, and budget.
You do not need every answer before contacting us. We can help you work through the important decisions.

Clear priorities make the design process easier.
Shared goalsAgree on the purpose.
Defined scopeKnow what is included.
Practical timingPlan content and reviews.
PRACTICAL WEBSITE GUIDANCE
Six decisions
worth making early.
A little planning helps keep the website focused and the project manageable.
Audience and purpose
Identify the people you want to reach and the main task the website should help them complete.
Essential pages
List the information customers need. Prioritize useful service, About, project, and Contact pages before adding optional features.
Content responsibilities
Decide who will provide and approve text, photographs, product information, and brand materials.
Features and integrations
Discuss forms, bookings, payments, ecommerce, or other tools. Include any ongoing fees and maintenance needs in the plan.
Budget and phases
Agree on the initial scope and separate later improvements. A phased approach can work when each phase delivers a usable result.
Review and support
Clarify feedback rounds, launch responsibilities, training, and ongoing hosting or maintenance arrangements.
PERSONAL SUPPORT
Bring your questions.
We’ll organize the choices.
Examples of websites you like are useful, especially when you can explain what works for you. Your own business requirements matter more than copying another company’s design.
We discuss the goals and practical details with you, then outline a scope so you can understand the work and costs before the project moves forward.
BEFORE THE FIRST CONVERSATION
Describe your business
Who do you help, and how?
Choose your priorities
What would a better website change?
Gather what you have
Bring content, images, and questions.

Put the priorities, responsibilities, and budget in one plan.
PUT IT INTO PRACTICE
Decide what matters.
Build from there.
1. Start with a consultation
Talk through your current situation, goals, and the customer experience you want to create.
2. Agree on the scope
Confirm the pages, features, content responsibilities, costs, and expected review process.
3. Keep feedback focused
Evaluate design choices against the agreed goals and communicate changes early.
EXPLORE RELATED GUIDES
Keep building
your website knowledge.
Explore these connected topics for practical next steps.
RELATED RESOURCE
Web Design Choices
Layout, color, photography, and content should work together to make the experience clear.
RELATED RESOURCE
Selecting Your Resources
Explore selecting your resources and the options available for your business.
RELATED RESOURCE
Services and Prices
Explore services and prices and the options available for your business.
YOUR NEXT STEP
Ready to plan your website?
Start with a conversation.
Talk with Eileen Forte about your website, your priorities, and a practical next step for your business.