In today’s economy, integrating eCommerce into your business strategy gives you an advantage. It has spurred economic development in the past decade as inflation slows down due to increased competition and reduced costs.
Max Funding investment advisor Shane Perry believes that “From start-ups and family-owned businesses to large brands, many are reaping the benefits of having an online store. The ceaseless arrival of new technologies for retail has also motivated consumers to expect a seamless and convenient shopping experience.”
Just last year, Australians spent a total of AUD 28.6 billion on online shopping!
So that you can get a clearer understanding, we’ve gathered the significant benefits of e-commerce to any business.
Allows You to Operate 24/7
Time is money. Ecommerce allows you to cater to individuals who choose to shop past typical store hours. Having 24/7 operations is also essential if you have customers from different parts of the world.
Studies show that, by 2020, 1 in every 10 items is being purchased online.
Faster and More Convenient
Going to a physical store may be a lot of work for many people. An online store can fit into the different lifestyles of your customers. With a user-friendly interface, customers simply have to filter the options to find what they need. There’s no need to call a sales attendant and have him/her check the storage room.
You can also integrate many payment options into the website for a seamless transaction. Currently, 47% of Australian online shoppers use a credit card to purchase online, and 29% use third-party payment systems, such as PayPal and Alipay.
Helps Reduce Costs
Although you still have to fund the development and maintenance of an online store, these expenses are significantly lower than owning a physical score. With the latter, you need to pay for space, security equipment, utilities, sales personnel, and insurance.
Many entrepreneurs keep their stocks in one or two warehouses while operating dozens of e-commerce sites.
Global Reach
Consumers from different parts of the world will be able to view your products and services through an e-commerce website. Neither of you exactly has to travel to transact. Apart from crossing geographical boundaries, it also eliminates language boundaries as websites are translated into different languages.
Better Marketing Opportunities
An eCommerce site can also be a powerful marketing tool in a world that’s incredibly dependent on the internet. With the help of social media, emails, pay per click ads, and SEO, you can attract, engage, and retain customers of all ages. Find out the best marketing channels for 2020.
An eCommerce is a low-risk and low-cost venture for any type of business, and this is the right time to build an online store as Australians are quickly adapting international shopping traditions such as Cyber Monday and Black Friday sales.
If you’re ready to expand your brand, contact Web Design Just For You to create your eCommerce site. We are an Australia-based firm that has extensive experience in helping local and internal businesses increase sales and brand awareness.
Author Bio: Chloe Harris is an Australian writer and a Business Administration student living in Sydney. She has extensive knowledge of financial data and project management topics. Chloe has a passion for photography and when she’s not writing, you’ll find her outdoors chasing the perfect shot.
Web Design Just For You provides top quality web design and search engine optimization services for clients across the U.S. Call now at (209) 622-0654 to discuss! Or contact us via email at info@webdesignjustforyou.com
Content Disclaimer: This article was authored by the writer/author indicated above in his/her personal capacity. The opinions and views expressed in this article are the author’s own and do not necessarily reflect the view or opinions of Web Design Just for You, or Eileen Forte.
