Waiting To Come Up With Content
One of the common mistakes that startups make is waiting to come up with content for their websites until the website is fully completed.
When setting up his website, hydro expert Tony Kannous knew that he had to be ready to fire away with content as soon as he launched. “If you’re waiting to draw up some content before, you’re already behind the 8 ball, so to speak. Having your content ready to go will provide value to people straight away.”
It’s important to note that content helps the individual designing your website to create a site that meets your specific needs and requirements. So, there is no need to hire a professional web designer without knowing or having an idea of the content you are going to put on your website.
Making The Whole Thing Harder Than It Is
If you are not familiar with certain terms in regards to web development and design such as HTML or SEO, the best thing you can do is keep your project clean and simple. Simply get a domain and URL, and avoid hiring people who will just complicate things for you.
Not Knowing The Purpose of The Site
Nowadays, it’s common to assume that a website is just something that a business needs to seem up-to-date. However, if you don’t know the real purpose or role your website plays for your business, then you need to think twice about having it in the first place.
For health and nutrition expert Iliana Koleva, you must ensure that your website is linked to your business. “There’s no point in trying to cover all bases that you’d like to on your website. You need to know exactly what you’re selling or what your purpose is, and not stray too far from it. That means your customers won’t be confused and know exactly what solutions you provide for them.”
To avoid finding yourself in this situation, identify at least 3 objectives of setting up a website, so that you can be able to measure the benefits it has for your enterprise.
Going Way Overboard
Some business owners are usually tempted into paying for tons of services and add-ons for their websites that they really don’t need. Just because you saw something on a competitor’s website, doesn’t mean you should have it. You don’t have to empty out your pockets to get features that do not add much value to your website. So, aim to keep your website simple and straight to the paint. Get and keep only what you need.
Putting Too Much Focus On Traffic Numbers
The last but not least of mistakes that small businesses make is focusing all their energy and time on traffic numbers. While traffic is definitely a good thing to have, it amounts to nothing if not converted into sales.
Australian graphic designer Daniel Poskitt says that you can have all the traffic in the world but no sales means no money. “Traffic doesn’t mean a sale. It just means someone is visiting your site. Sure, those traffic numbers might look nice at some point but ultimately you need to be converting them to turn a profit.”
Just because internet users visit your site, doesn’t mean that they actually buy any of your products or services. They can simply come and go within a blink of an eye. Instead, you should put more focus on your website’s conversion rates as opposed to traffic.